Subject: Nation's Oldest AIDS Organization Launches Innovative Tool to Reach New Faces of HIV on World AIDS Day

Nation's Oldest AIDS Organization Launches Innovative Tool to Reach New Faces of HIV on World AIDS Day

PRNewswire - November 30, 2009

http://www.aegis.org/news/pr/2009/PR091138.html

-- Exclusive Interview Advisory for Tuesday, December 1, 2009 (World AIDS Day)

WHO & WHY:

The face of HIV and AIDS has changed over the past three decades. The disease, originally called Gay-related Immune Deficiency (GRID), is now on the rise among heterosexuals, women, African Americans, Latinos and men who have sex with men. Crystal methamphetamine use is also a contributing factor to increasing rates of HIV. More than one million Americans are living with HIV and/or AIDS - over 104,234 in New York City alone.

Gay Men's Health Crisis (GMHC) was started 27 years ago by New Yorkers responding to a mysterious epidemic killing the people they loved. Since then, the organization has evolved to serve the changing needs of the different populations affected by HIV. Today, on World AIDS Day, GMHC is reaffirming its commitment to continue helping everyone affected by the disease and wants New Yorkers to "Fight AIDS. Love Life."

In addition to launching a re-designed, easy to navigate Web site (www.GMHC.org) complete with new resources for New Yorkers seeking HIV testing, treatment, counseling, prevention education, care services, etc., GMHC is announcing an innovative, interactive resource for people struggling with crystal methamphetamine. MyMethLife.org aims to curb the rampant spread of this disease in this underserved community.

WHEN & WHERE:

There are a number of World AIDS Day media opportunities in New York City outlined below.

New Tools:

-- Cutting edge, interactive online resource, www.MyMethLife.org, directed at crystal meth users who are at an increased risk of HIV

-- Re-launched, easy-to-use Web site, www.GMHC.org, with all new information, resources, logo/tagline, statistics, etc.

World AIDS Day Photo Opportunity:

Time: December 1, 10:00 am-3:00 pm

Location: GMHC, The Tisch Building, 119 West 24th St between 6th and 7th Ave

Photo/Broadcast Opp: The outside of the GMHC building has been transformed into a modern HIV installation representing all New Yorkers currently living with HIV and/or AIDS

World AIDS Day Candlelight Vigil:

Time: December 1, 6:00 pm

Location: Trinity Lutheran Church (West 100th St and Amsterdam Ave) to Broadway United Church of Christ (Broadway at 93rd St)

Photo/Broadcast Opp: Starting at 7:00 pm at Broadway UCC, speakers and performances by diverse groups including notable guests Vogue Evolution of MTV's "America's Best Dance Crew"

INTERVIEWS AVAILABLE WITH:

-- Dr. Marjorie J. Hill, PhD, Chief Executive Officer, GMHC

-- Diverse GMHC clients living with HIV and/or AIDS

-- HIV physician specialists

To book an interview or RSVP, contact Krishna Stone at krishnas@ghmc.org or 212-367-1016 or Michelle Ouellette at michelle.ouellette@cohnwolfe.com or 781-710-3732.

CONTACT: Krishna Stone of Gay Men's Health Crisis, +1-212-367-1016, krishnas@ghmc.org or Michelle Ouellette, +1-781-710-3732, michelle.ouellette@cohnwolfe.com, for Gay Men's Health Crisis

/PRNewswire-USNewswire -- Nov. 30/

Source: Gay Men's Health Crisis

Web Site: http://www.gmhc.org/

http://www.mymethlife.org/

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